Nigerian Hospitality Industry Research Articles

Shattering the ceiling: exploring culture and religion’s impact on female empowerment in the Nigerian hospitality industry

PurposeThis study addresses the persistent impact of patriarchal societal structures on women’s empowerment in Nigeria, where social power, political authority and autonomy continue to elude them. Despite advancements made by women in workplaces worldwide, gender inequalities prevail, particularly in the Nigerian hotel industry. Existing qualitative evidence on the intersection of gender, culture and religion in shaping gender diversity and career progression within this industry remains limited. To address this gap, this study employs intersectionality and hegemonic masculinity frameworks to explore the influence of local cultures, religion and gender practices on gender imbalances in three distinct cultural settings in Nigeria.Design/methodology/approachDrawing from in-depth interviews with 38 hotel workers, this research provides original insights into their lived experiences, offering a deeper understanding of the narratives underlying gender inequality statistics. By delving beyond surface-level observations, this study uncovers the multifaceted dynamics that perpetuate gender imbalances. By examining the interplay between gender, culture and religion, this research contributes to a nuanced comprehension of the factors that shape career trajectories in the Nigerian hotel industry.FindingsThe findings of this study reveal the enduring influence of patriarchal societal structures, highlighting the challenges faced by women in accessing social power, political authority and autonomy. By extending intersectionality and hegemonic masculinity approaches, this research unveils the intricate stories that illustrate the underlying complexities of gender imbalances. In doing so, it fills critical gaps in the qualitative evidence surrounding gender diversity and career progression in the Nigerian hotel industry.Originality/valueThis study is original in its comprehensive examination of the intersection of gender, culture and religion in the Nigerian hotel industry. It offers unique insights by conducting in-depth interviews with 38 hotel workers, unravelling the underlying factors contributing to gender imbalances. By extending intersectionality and hegemonic masculinity frameworks, it provides a nuanced understanding of the challenges faced by women and highlights the need for tailored interventions to promote gender equality.

Hotel Atmospherics and Guests' Experience in the Nigerian Hospitality Industry

In this study, we explored how hotel atmospherics could be applied to enhance guests’ experience in the Nigerian hospitality industry. The study specifically aimed to determine the effects of ambience, interior-exterior design and social environment on guests’ experience in Nigerian hotels. We adopted cross-sectional survey research design. Using a structured questionnaire survey, primary data were obtained from 369 hotel guests. The data obtained were descriptively analyzed and interpreted. The hypotheses of the study were then tested using multiple linear regression. The findings thereof revealed that ambience, interior-exterior design and social environment had significant positive effects on guests’ experience in the Nigerian hospitality industry. Hence, we recommended that hospitality firms’ manager must intentionally and strategically manage atmospheric dimensions on a consistent basis to reinforce their capacity to project positive images and cues capable of stimulating desired responses from customers. Other practical suggestions are also presented along with theoretical suggestions for future research.

Budgeting approaches and employee motivation in the hospitality industry

The thorough appraisal of financial tools such as budgeting guides business leaders in effectively planning and controlling business activities for optimum productivity and profitability. Hence, proper budgeting can be used to motivate employees. This study seeks to investigate the functional association between budgetary approaches and employee motivation in the Nigerian hospitality industry. The descriptive research design was employed, and data were garnered via a structured questionnaire (using a five-point Likert) administered to 85 hospitality industry employees spanning accommodation, catering, tourism, and recreation spheres. The paper employed a purposeful sampling technique. Motivation, which is the dependent variable, was determined using the path-goal model. Both descriptive statistics and ordinary least square regression were conducted to gauge the magnitude and direction of the relationship between the variables under consideration. The outcome signposts a significant positive correlation between budgeting style and employee motivation up to 48.9%. Specifically, the participatory budgeting style was shown to boost the motivation of employees to work with set budgets and to pursue company objectives. However, budget standard and success rates were observed to be slightly higher with imposed budgeting. The paper recommends that, while participatory budgeting is good for maintaining a well-motivated workforce, it should be practiced with adequate supervision to avoid having low-performing budgets.

Utilization of Knowledge Management as Business Resilience Strategy for Microentrepreneurs in Post-COVID-19 Economy

The COVID-19 outbreak affected the smooth operations of microentrepreneurs across the globe, including those in the Nigerian hospitality industry. However, it was discovered that the majority of microentrepreneurs were unable to utilize knowledge management to improve the resilience capacity of their businesses. It was this evidence that this study investigated regarding the effect of knowledge management on the business resilience of microentrepreneurs in Nigeria. A cross-sectional survey was used with a purposive sampling technique. This study found that knowledge management has a significant effect on the business resilience of microentrepreneurs. A sample size of 3018 was determined from the sample frame of 1520. This study concludes that knowledge management measured in terms of knowledge acquisition, knowledge storage, knowledge sharing and knowledge utilization has a significant effect on the business resilience of microentrepreneurs. One of the implications of this study is that microentrepreneurs should incorporate their experiences gathered during the COVID-19 era to strengthen the resilience of their businesses in the post-COVID-19 work economy.

Strategic entrepreneurship practices and performance of small and medium-sized enterprises in Nigeria

The paper examines strategic entrepreneurship practices and performance of small and medium-sized enterprises (SMEs) in Nigeria’s hospitality industry. The necessity of this study is due to strategic entrepreneurship practices and the performance of SMEs in Nigeria’s hospitality industry is being critical for providing a solution as to how entrepreneurs can exploit and explore the business environment and remain competitive. The purpose of the paper was to examine the relationship between strategic resource management and the quality of SMEs services/products, as well as ascertain the relationship between entrepreneurial innovation and increased sales volume of SMEs in Nigeria’s hospitality industry. A survey design was used as a questionnaire instrument and had been constructed and issued among 400 sampled respondents drawn from 1,294 employees from selected SMEs of the Nigerian hospitality industry, 365 respondents were filled and retrieved. This represents 91.25% of the total sample administered. The multiple linear regression techniques were used to test the research hypotheses. The results showed that strategic resource management and entrepreneurship innovation have a significant influence on the performance of SMEs in Nigeria. The result also showed that strategic resource management enhanced performance of SMEs in Nigeria and entrepreneurship innovation supports creativity of organizational performance. Therefore, managers should progressively incorporate new decision-making styles, processes, and behavior that will place a firm in a competitive and advantageous position during penetration into a new market. AcknowledgmentsWe express our gratitude to anonymous reviewers, the Journal editor, and all the authors whose works were used in one way or the other in this paper. We thank Mrs. Comfort Innocent Okoi for her untiring effort in type-setting and editing work. Our gratitude goes to the management of selected supermarkets, eateries/fastfood, hotels, and stores in Nigeria for approving prompt responses to our questionnaire instruments on strategic entrepreneurship practices and the performance of small and medium enterprises in Nigeria.

The Development and Validation of Customer Satisfaction Questionnaire in the Nigerian Hospitality Industry

The Development and Validation of Customer Satisfaction Questionnaire in the Nigerian Hospitality Industry

Workforce Analytics: Building Competencies for the New Change Era of the Covid-19 Pandemic in the Nigerian Hospitality Industry

Workforce Analytics: Building Competencies for the New Change Era of the Covid-19 Pandemic in the Nigerian Hospitality Industry

Religiosity and Customer Experience: a Study of the Nigerian Hospitality Industry

The effect of religiosity on customer experience has engendered a lot of debate in the existing literature. This study examines the effect of religiosity on customer experience among the three major religious groups in the hospitality sector in Nigeria. The study is premised on the dimensions of religiosity, which are religious knowledge, orientation, commitment and affiliation. Employing the survey research design, 544 customers in the hospitality industry who cut across the three main religions in Nigeria were sampled. The study employed the PLS-SEM tool in the analysis of data. The PLS-SEM analysis shows that religiosity (t-value=134.668) is a significant determinant of customer experience in the hospitality sector. The findings further reveal that there is no significant difference in customer experience among the three main ethnic groups in Nigeria. Practical Implication: It is inferred from the study that firms should pay attention to religiosity in order to give the customers an exciting experience. More attention should be paid to the customers’ religious orientation and knowledge. The role and significance of religion as relating to religious, affiliation, commitment, orientation and knowledge of the customers should not be ignored by firms in the provision of goods and services which will bring about better service encounter

Transactional Leadership Behaviour and Workers Emotional Labour in Nigerian Hospitality Industry

Transactional Leadership Behaviour and Workers Emotional Labour in Nigerian Hospitality Industry

Workplace Democracy and Employee Resilience in Nigerian Hospitality Industry

This study investigates the relationship between workplace democracy and employee resilience in Nigerian hospitality industry using cross-sectional survey. Accessible population of one hundred (100) managers,supervisors and employees were sampled from twenty selected hospitality firms operating in Abakaliki, Ebonyi State, Nigeria. Simple random sampling technique was used in selecting the twenty hospitality firms. Sample size of eighty (80) was ascertained from the accessible population with Krejcie and Morgan sample size determination table. Closed ended structured questionnaire was used to collect data from the respondents. Eighty (80) copies of questionnaire were administered to respondents but sixty three (63) copies were correctly filled and found useful for analysis. Face validity was used to ascertain the validity of the instrument, while Cronbach α was used to ascertain the reliability of the instrument. Respondents’ demographic characteristics were analysed with descriptive statistics (frequencies). Kendall Coefficient of Concordance was used to analyse the hypotheses with IBM SPSS Statistics (20.0). The study found that workplace democracy dimensions are positively associated with measures of employee resilience in Nigerian hospitality industry. This study concludes that workplace democracy that is measured in terms of organisational justice and individuation predicts employee resilience in Nigerian hospitality industry.

Culture effect on knowledge management adoption in Nigerian hospitality industry

PurposeThe effect of culture on various aspects of life, business and disciplines such as knowledge management (KM) has been much studied. Hospitality has also received much attention because it, among others, can produce and redistribute wealth whether in developed or developing economies, who often find it as an invaluable means of generating foreign income. Nonetheless, there is no combination of the three areas in a single study done in a developing economy. The paper aims to fill this gap by investigating the impact of culture on the adoption of KM in the hospitality industry of Nigeria.Design/methodology/approachHofstede’s culture model and technology acceptance model were used as underpinning theories to develop a research model which was operationalised into a 45-item questionnaire. A five-point Likert scale that ranged from strongly disagree to strongly agree was used. The questions were closed-ended for the variables of the model, but there were also open-ended questions. Two Nigerian cities were purposely sampled and they generated 195 responses from the 400 questionnaires that were distributed. Correlation analysis was first done to establish relationships before regression analysis was performed after checking for multicollinearity. Findings and conclusions were drawn from significant hypotheses.FindingsThe findings showed significant collectivism, uncertainty avoidance, masculinity, femininity and short- and long-term orientations as factors that would affect adoption of KM in the hospitality industry of Nigeria. Power distance and individualism as factors, on the other hand, were not significant.Research limitations/implicationsThe research has produced a model that can form the basis for future research. The study apparently is the first and therefore needs replication in other industries and other developing economies. A comparative study can be done too between developing countries or between a developing and a developed country. Many replicated studies could perhaps produce a generic model that would apply beyond Nigeria. Moreover, as this study is on a moving target both in terms of culture and the extent of KM adoption, subsequent studies could update the findings of this study.Practical implicationsHospitality managers have to develop and maintain a conducive culture if adoption of KM is to be achieved. Managers should be sensitive to and take good advantage of cultural differences displayed in the personality traits of employees. For example, uncertainty avoidance (preference for precision) could be an asset to make knowledge explicit in computer systems, making it easier to share such knowledge in the organisation. Collectivism and nurturing orientation would encourage knowledge sharing and collaborative work, which is often nowadays done virtually. Managers should encourage knowledge workers to seek and acquire both short- and long-term views of their work.Originality/valueThere apparently is no systematic empirical study that combines KM, hospitality and culture in developing economies’ context. Thus, this study examines the effects of culture on KM adoption in the Nigerian hospitality industry. The findings have practical implications on how the Nigerian hospitality industry can benefit from the application of KM.

Authentic Leadership, Emotional Exhaustion and Job Satisfaction in Nigerian Hospitality Industry: the mediating Role of Psychological Ownership

Authentic Leadership, Emotional Exhaustion and Job Satisfaction in Nigerian Hospitality Industry: the mediating Role of Psychological Ownership

Human capital development in the Nigerian hospitality industry

Purpose This study aims to investigate the structure of human capital development (HCD) in the Nigerian hospitality industry against a backdrop of a turbulent but growing economy. Design/methodology/approach Through an in-depth review of the literature and content analysis, the study reviews the major challenges facing the Nigerian hospitality industry. Findings The findings show that to develop and improve human capital in the hospitality industry in Nigeria, the input of the private sector, government and other stakeholders is required. Research limitations/implications The findings are mainly descriptive. Further research could be enhanced by the inclusion of empirical data. Originality/value A comparative review of the HCD strategies and plans of Nigeria’s peers in the African continent presents a different perspective for identifying the gaps in Nigeria’s policies for hospitality industry.

Ethics, workforce practices and sustainability by multinationals in Nigeria

Purpose This paper aims to carry out a thematic review of literature on ethics, governance and sustainable practices with regard to workforce engagement and development in the Nigerian hospitality industry. Design/methodology/approach The review covered the available conceptual and empirical research articles along with a number of alternative sources containing helpful information, such as industry reports and news articles. The review suggests that, for the Nigerian hospitality industry, extant research on ethics, governance and sustainability with regard to workforce management can be categorized into five themes adapted from the categorization of ethical constructs in the work of Tucker et al. (1999) on codes of conduct. These five themes are integrity, equality, economic efficiency and equivalence, distributive and contributive justice and environmental concern. Findings There appeared to be a high incidence of unethical behaviour in the industry, the most common being maltreatment by employers and dishonesty of employees. Research limitations/implications Impressions derived from the study could be inaccurate, given the dearth of research publications in this regard in Nigeria. More empirical research must be done to better understand where industry players need help to be more responsible and sustainable in their business practices and in the way they engage and develop their workforce. Practical implications A number of recommendations were made regarding how to entrench ethics and sustainability in hospitality organizations and to develop the workforce in line with this. Originality/value The paper is important because of the high reliance on people for competitive advantage in this industry.

Human capital development in the hospitality industry in Nigeria

Purpose The purpose of this paper is to identify weaknesses in human capital development (HCD) in the hospitality industry in Nigeria and to find implementable solutions. Design/methodology/approach The author draws on the literature on HCD and the hospitality industry, as well as her experience working with practitioners to enlighten the discussion. Findings Deficiencies in HCD in the Nigerian hospitality industry are the result of a lack of sound and forward-thinking educational development, lack of a supportive environment for the meaningful employment of graduates of the educational system and social bias against vocational education, as well as inadequate hospitality skills of employees, insufficient empowerment or support from the government and hospitality industry participants. Practical Implications This paper summarises the key issues in HCD in the hospitality industry in Nigeria and the implementable solutions. The roles of the government, society and the hospitality industry are highlighted to demonstrate that HCD in the industry is a collective responsibility. Originality/value HCD has increasingly been a prominent goal of research policy in Nigeria and elsewhere but has not yet engendered much discussion in the hospitality literature.

The hospitality business in Nigeria: issues, challenges and opportunities

Purpose This paper aims to advance cooperation and collaboration as solutions to problems in the Nigerian hospitality industry. The issues and challenges plaguing the hospitality industry in Nigeria are discussed in the context of the case company, a small independent restaurant in Lagos. Design/methodology/approach Phenomenological research strategies guided the approach to this study. The authors identified a specific problem and gathered information, primarily through one-on-one interviews and a focus group, to learn how individuals within a defined industry experienced the ramifications of the phenomenon. Findings The operating environment of the hospitality sector in Nigeria has an effect on the supply of skills and the financial performance of the case restaurant and similar hospitality businesses. To improve overall performance of the industry, private-public partnerships between government agencies, hospitality colleges and hospitality businesses, strategic partnerships between expert hospitality institutions and business schools, cooperation among hospitality business owners and improvement in managerial practices could be strategic moves for an industry operating under heavy institutional hindrances peculiar to Nigeria. Research limitations/implications The authors analysed the environmental trickle-down effect that could impact the profits of the restaurant. Organisational qualities such as leadership styles, the psychology of employment and the operations or policies of the company are not viewed in this context. The issues of the restaurant and a few hospitality businesses in Lagos were flagged as a representation for the industry in Nigeria. Practical implications Predisposing factors contributing to the attributed negative trickle-down effect on the enabling business environment for the industry, strategic partnerships, attaining high standards for curriculum development at educational institutions and enhanced training, with the goal of assuring creditable skills within the hospitality industry. Originality/value This paper is among the first to examine the critical issues, challenges and opportunities facing the hospitality industry in Nigeria.

The Impact of Strategic Human Resource Management on Competitiveness of Small and Medium-scale Enterprises in the Nigerian Hospitality Industry

Strategic human resource management (SHRM) has become increasingly important to the competitiveness of firms. Despite the widespread practical and academic interests in SHRM and its impact on the competitiveness of firms, few empirical contributions on small and medium-scale enterprises (SMEs) could be found. Thus, this study aimed

Perceived Organizational Support and Organizational Citizenship Behaviour in the Nigerian Hospitality Industry

The purpose of the study was to examine the relationship between perceived organizational support and organizational citizenship behaviour in the Nigerian Hospitality Industry. The five measures of organizational citizenship behaviour which we used as our criterion variable were altruism, conscientiousness, civic virtue, courtesy and sportsmanship. The study units comprised managers and workers and hence the corresponding level of analysis was the micro-level. The cross sectional survey was conducted with a sample size of 1450 workers drawn from a population of 3768 workers. The scales used were within the acceptable Cronbach Alpha values of 0.7, which was interpreted to be reliable. A total of 1,093 copies of completed and usable questionnaire was used for data analysis. Furthermore, descriptive statistics were computed at the primary level of analysis, while the Spearman Rank Order Coefficient was used at the secondary level of analysis. The result of the analysis showed that there is a positive and weak significant association between organizational support and altruism, civic virtue and sportsmanship, while a strong relationship was found between organizational support and conscientiousness and courtesy. The study finally recommends that management should develop support toward workers input that will promote personal well-being and enhance extra discretionary behaviour.

Knowledge Management Implementation in the Nigerian Hospitality Industry

The intentions of this project are to provide information on the developing concept of Public Service Motivation (PSM) in Public Employees, specifically academic advisors in higher education. Initially there will be a review of existing literature on public service motivation and academic advisement. Specific topics will include research on desired rewards, developmental factors of PSM, organizational effects on PSM, measurement of PSM, how PSM influences performance, and methods to impact PSM. With a review of the literature in consideration, a research study will follow. It will be specific to the relationship, if any, of PSM and Management. The study examines twelve academic advisors with six different supervisors. Each advisor and supervisor were interviewed and their responses were collected to a pre-determined set of questions that identify their Public Service Motivation levels. That data was organized and compared with other responses to observe trends and factors that impact the PSM levels across advisors. The conclusion of the study was that management does have a significant impact on PSM levels in academic advisors. This is important as it suggest the need for additional training and development of supervisors to more successfully capture and utilize high PSM levels in public servants.

Budget Target Setting and Effective Performance Measurement in Nigerian Hospitality Industry

This paper assessed roles budget target setting plays in effective performance measurement in Nigerian hotel industry. The survey research method was adopted for this study. The study population consisted of all the managers, Accountants, Account and Finance, personnel and other hoteliers of hotels located in Kaduna state. The sample size consisted of fifty respondents drawn from ten selected hotels using convenient sampling method whereby only those hotels whose managements were willing to participate in the study were chosen. The primary method of data collection used for this study was the questionnaire administration. A total of fifty (50) sets of questionnaire were distributed to the respondents out of which only forty six (46) were completed and returned. The method of data analysis used was the simple percentages while the research hypotheses were tested using chi-square statistic. The paper found that the budget target setting procedure in the hotel industry in Kaduna state is not well articulated and focused whereas budget target setting is an effective tool for effective performance evaluation of individuals and units in the hospitality industry. It is, therefore, recommended that hotels management should make the necessary efforts to strengthen their budget formulation process viz- a- viz target setting to meet achievable set goals